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The saga of
Western Electric is irrevocably woven into the tapestry of United
States history. From the very beginning, Western Electric forged
thousands of new technologies, inventions and innovations into reality,
while also being responsible for the advancement of business practices,
employee benefits, quality assurance and research-development methodologies.
Through the years, Western Electric has thrived in adversity and
succeeded through many tragedies. The Eastland disaster struck a
terrible blow to the heart and spirit of Western Electric's Hawthorne
Works in Cicero, Illinois during the early years of the telephone.
Today, perhaps not in name but indeed in spirit, Western Electric
lives on as Lucent Technologies. But few know the story of Western
Electric...
The year 1844
saw many new and amazing inventions, among them the telegraph, as
Samuel F. B. Morse opened his first telegraph system. In the following
years, widespread telegraphy demand spawned numerous telegraph companies
throughout the United States. By 1856, many of these widely dispersed
telegraph companies consolidated into one company, the Western Union
Company. The manufacturing shops also consolidated into two facilities,
one at Cleveland, Ohio and the other in Ottawa, Illinois. George
Shawk purchased the small Cleveland shop, which made working models
of inventions and manufactured telegraph instruments as well as
fire and burglar alarms.
The Early
Years and Western Union
It was at this time that former Oberlin College physics professor
and inventor, Elisha Gray, came to depend on this Cleveland firm
for parts and models for his numerous experiments. Gray was so impressed
with this company, he offered to partner with George Shawk and his
other partner, Enos Barton, who had been the chief telegraph operator
for Western Union in Rochester, NY. Shawk rejected his proposition
because "Gray would want to put every man in the shop into his darned
inventions." Barton recognized the genius and market potential of
Gray's work, and encouraged Gray to buy out Shawk's interest, which
he did in 1869.
Later that
year, Western Union's general superintendent, Anson Stager, became
a third partner with Gray and Barton. Stager began his telegraph
career in Philadelphia in 1846, later helping to organize telegraph
lines, which eventually became part of Western Union. During the
Civil War, he served General George McClellan as Chief of the United
States Military Telegraph. With his stellar credentials and powers
of persuasion, he convinced Gray and Barton to move their shop to
Chicago.
In 1872, Stager
convinced his boss, Western Union president William Orton, to invest
in the Chicago manufacturing enterprise. Gray and Barton reorganized
as the Western Electric Manufacturing Company, a company with strong
ties to Western Union. Three of the company's five directors were
also directors of Western Union. Furthermore, one-third of the capital
for the newly named Western Electric Company came from Western Union's
William Orton; one-third came from Western Union's Anson Stager;
and the remainder came from Gray, Barton and their employees. Western
Union further demonstrated its commitment to Western Electric by
closing its Ottawa plant in the expectation that the Chicago plant
would meet its needs for telegraph equipment.
Western Electric
gained prestige at the Centennial Exposition in Philadelphia, when
its products won five gold medals. In addition to its telegraph
equipment, the company offered a variety of electrical products,
including various forms of alarms and mimeograph pens. The most
significant product to the company's future, however, was one unveiled
at the Exposition in June by Alexander Graham Bell: the telephone.
On February 14, 1876, Bell sent one of his financial backers, Boston
lawyer Gardiner Hubbard, to file a patent for his new telephonic
device. Hubbard arrived at the U.S. patent office only hours before
Bell's closest competitor: Elisha Gray, who had sold his interest
in Western Electric in 1875 and retired from the business.
Less than
a year after the cash-strapped Bell's patent was approved, Hubbard
offered to sell the telephone patent to Western Union for one hundred
thousand dollars--and Orton turned him down because he saw little
future for the telephone. A year later, Orton changed his mind,
and Western Union established the American Speaking Telephone Co.,
with Western Electric agreeing to manufacture telephones for the
new company. Western Electric brought divided allegiances to that
arrangement, already being a distributor of telephone equipment
for Bell. For some time, Western Electric straddled the fence, acting
as distributor for Bell and as captive supplier to its only competitor.
Eventually, a struggle for control of the telephone erupted between
the leviathan Western Union and the thinly capitalized Bell.
In September
1878, Bell Telephone Co. sued to protect Alexander Graham Bell's
patents from infringement by Western Union. By June 1879, testimony
in the patent suit was complete. The battle lasted a little over
a year with Bell's 1876 patent as principal evidence, leading him
to victory. Five months later, Western Union abandoned the field.
The Bell
System
Western Electric joined the Bell system in 1881, when Bell purchased
a controlling interest in its stock. Bell was having trouble meeting
market demand. The manufacture of telephones was spread across separate
companies in Baltimore, Chicago, and Cincinnati. While this arrangement
solved Bell's difficulties in meeting demand promptly, the licensees
were difficult to control. That led Bell to search for a single
manufacturer with the resources to handle a large volume. Bell found
it in Western Electric, which by then was the largest electrical
manufacturer in the United States.
By 1882, Western
Electric and Bell signed an agreement, which made Western Electric
Bell's exclusive manufacturer of telephones in the United States.
In return, Western agreed to sell only to the American Bell Telephone
Company (which became AT&T in 1899), who leased the equipment to
regional operating companies, who in turn leased the phones to end
users. The following decade was both profitable and rewarding for
both companies.
With Bell's
original patent set to expire in 1894, Bell decided to depend on
outside inventors and patents to fuel innovation, thereby pushing
Western Electric's engineering department to concentrate on improvement
and adaptation rather than invention and creation. This policy changed
in 1907 when John J. Carty and Frank Jewett seeded a new "research
branch" of Western Electric, which eventually would become Bell
Laboratories, one of the greatest research organizations in the
world.
The company made tremendous breakthroughs. In 1913, Western Electric
developed the high vacuum tube, ushering in the electronic age.
The company subsequently invented the loudspeaker, successfully
brought sound to motion pictures and introduced systems of mobile
communications, which culminated in the cellular telephone.
The Hawthorne
Plant
Western Electric founder and still president, Enos Barton, moved
the company's main manufacturing plant from downtown Chicago to
a more rural setting on the outskirts of the city in 1905. Barton's
urban-to-rural move contrasts his move 36 years earlier, when he
mortgaged the family farm in Jefferson County, New York, to raise
money for his original investment in his Cleveland based partnership
with George Shawk.
The rural
Hawthorne plant became a virtually self-sufficient city, with a
power plant, hospital, fire brigade, laundry, greenhouse, a brass
band, and an annual beauty pageant. Hawthorne boasted a staff of
trained nurses--who made house calls! Hawthorne absorbed the operations
of the company's existing plants in New York and Chicago, and by
1914 it was Western Electric's only manufacturing facility. During
the next seven decades, the Hawthorne works--including more than
100 buildings--would produce telephones, cable and every major telephone
switching system plus the equipment necessary to operate it. Western
Electric even owned and operated the Manufacturer's Junction Railway
at Hawthorne, "the biggest little railway in the world," which transported
raw materials and completed cable around the plant. Hawthorne was
also the cradle of industrial psychology, with a series of experiments
that began in 1924. In the span of five year (1909-1914), the research
branch at the Hawthorne Works made transcontinental telephone service
a reality.
The Eastland
Disaster
On January 25, 1915 as part of the Panama Pacific Exposition and
39 years after the first telephone conversation, the original participants
reprised their roles: Alexander Graham Bell, from New York, called
his associate Thomas Watson, who sat in San Francisco. After some
initial pleasantries, Bell said, "I have been asked to say to you
the words you understood over the telephone and through the old
instrument, 'Mr. Watson, come here, I want you."' From across the
continent, Watson reminded Bell, "It would take me a week to get
there now!" It would not take an additional 39 years to reach Europe.
By 1927, a Western Electric radio-telephone link-up from New York
to London established transatlantic service.
It was in
the euphoria of these events that the Western Electric Employee
Association planned their annual picnic. Last year's picnic in Michigan
City, Indiana had been a great success. A similar outing was planned
again, using the Indiana Transportation Company to handle the chartering
of vessels to transport the enormous numbers of employees, family
and friends to Michigan City on Saturday, July 24th, 1915. The first
ship to depart for the picnic, the Eastland, capsized at its wharf
in the Chicago River, killing 844 of 2500 passengers. Immediately
following the disaster, broad, sweeping accusations of criminal
activities and conspiracies were levied against the ship's crew,
operators, leasing company, and even Western Electric.
Monday, July 26, 1915 was a very somber day at the Hawthorne Works.
Workers spent most of the day gathered in small groups, discussing
the hellish nightmare they had all witnessed. The entire plant closed
for funeral services on Tuesday and Wednesday. In addition, the
Bell System called for a day of mourning later that week, with all
but essential employees excused from work to attend memorial services
in cities across the United States. The top executives of the company
attended a service as a group in Chicago. The shock was slow to
wear off at Hawthorne Works.
Although Alexander
Graham Bell had been out of the phone business for a number of years,
he still held considerable amounts of stock in both AT&T and Western
Electric. In early August, Bell and his wife, Mabel, spent most
of a day touring Hawthorne Works, pausing at each work station and
desk to shake hands and spend a minute talking with employees about
the disaster. Mabel took careful note of the names of the people
who had died, along with the names of their family members. Mabel
had to relay these conversations to Bell, as he had become nearly
deaf and required the use of a speaking tube. These employees later
received personal notes of condolence from the Bell's along with
gifts, it was reported, which were deemed appropriate in each case.
In late August, nearly a month after the catastrophe, Western Electric
began hiring to replace those who had perished.
Epilogue
During the first two decades of the 20th century, Western Electric
became one of the largest distributors of electrical equipment in
the United States. In some respects, this was a continuation of
the original business of Gray and Barton. As demand increased, Western
Electric began stocking items made by dozens of other electrical
manufacturers, including Sunbeam lamps, sewing machines, electric
fans, washing machines, vacuum cleaners--even toy ranges. The company's
catalogue grew to 1,300 pages, as the Western Electric name in electrical
appliances rivaled those of General Electric and Westinghouse.
In 1925, AT&T
restructured its business. What was once called the supply department
would be organized as a separate corporation called the Graybar
Electric Company, Inc. (after Western Electric founders, Elisha
Gray and Enos Barton). Three years later, ownership of Graybar passed
to its employees.
AT&T also
established another separate entity called the Bell Telephone Laboratories
Inc., which took over work previously conducted by the research
division of Western Electric's engineering department. Bell Labs
was 50 percent owned by Western Electric, and 50 percent owned by
AT&T. Nine years later, AT&T's development and research group also
joined Bell Labs.
In 1974, the
Justice Department began antitrust proceedings to seek dismemberment
of AT&T, which was the largest corporation in the world. Eight years
later, AT&T agreed to divest its 22 wholly owned operating companies,
which provided local exchange service. AT&T's work force shrunk
from more than a million to less than four hundred thousand. In
exchange for the divestiture, AT&T was allowed to compete in non-telephone
business, such as computers and information services.
AT&T also
abandoned two names, which had been associated with the company
for more than a century: Bell and Western Electric. The government
ordered that AT&T forfeit use of the Bell name and logo to the operating
companies (except the name Bell Laboratories). Western Electric
disappeared as a separate entity when AT&T restructured according
to its new competitive situation. One of the two primary parts of
the new, smaller, AT&T was the old company's long lines department,
now called AT&T Communications, which offered regulated long distance
service. The second part of the new company, called AT&T Technologies,
inherited the other two segments of the old Bell System: equipment
manufacture and supply (the old Western Electric) and research and
development (Bell Labs). Bell Laboratories has helped weave the
technological fabric of modern society. It is the birthplace of
the transistor, the laser and the communications satellite, and
continues to make major technological advances, including Internet
switching and transmission products and pace-setting optical networking
systems.
On November
29, 1995, a Delaware corporation, named NS-MPG Inc., was incorporated
as a wholly-owned subsidiary of AT&T Corp. In February, 1996, NS-MPG
entered into a contract with AT&T, pursuant to which NS-MPG acquired
certain assets and assumed certain liabilities of AT&T. On February
6, 1996, NS-MPG changed its name to Lucent Technologies Inc. and
in April, Lucent sold 17% of its stock to the public. Now, as an
independent $20 billion manufacturing company, Lucent Technologies
will easily break into the ranks of the Fortune 50.
**
The Genius of Electricity ("Golden Boy") Trademark of Western Electric.
Renamed "The Spirit of Communications" by the local Bell operating
companies, it was designed by Evelyn Beatrice Longman in 1916. Miss
Longman wanted "The Genius" to symbolize Mercury's speed, the era's
continuing sense of mystery about all things "electric" and the
modern Messenger, the telephone.
***At 195 Broadway, home of the American Telephone and Telegraph Co. and the Western Electric Co.¾ fronting on Broadway, Dey and Fulton Streets. Twenty-seven stories above street level. Height of Fulton Street wing including Tower, 422 ft.
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